Searching for SEO: A Beginners Guide

The Keys to Ranking on Google
SEO might seem like a moving target, but it’s essential characteristics have not changed since the dawn of search time. Investing in SEO and useful content offers long term benefits and should be considered a part of your businesses broader strategy of building brand identity, growing organic traffic, and converting more sales from targeted buyers. If you’d like to know more about the basics of SEO and how to develop a strategy that you can put into practice, consider this course.
What You’ll Learn
– How search engines work – a brief overview
– Basic SEO best practices
– The importance of content and it’s distribution for SEO
– Black hat vs. White hat SEO
– Free and paid tools to help you optimize your site
– SEO as part of your broader online strategy
Jennifer Andrews has been an Online Marketing professional for over 15 years. She’s manged online efforts in established corporate environments, local start-ups, and non-profit environments in her long career. She is the co-founder and VP of Online Marketing Strategy for PFCcreative.com, an online marketing and design agency that offers print and web design, SEO, content creation, social media, SEM management, and various multi media  in the Tampa/St. Pete area.