The name Forceworks did not come about accidentally. The cloud is here, and if your business is still resisting the inevitable switch, they’ll bring you there. “Kicking and screaming,” if necessary, joke co-founders Steve Mordue and Chris Bianco.
There are many obvious benefits to the cloud. It saves time, money, space. It's mobile, and represents a sort of going green in the tech world. Best of all the cloud is customizable, something that Steve & Chris do best. With the cloud you're spending money hoping that some new software will increase your ROI.
So if switching to the cloud is such an obvious decision, why hasn’t everyone done it already?
The Problem Steve and Chris face is not technical. There are no issues with bugs or anything of that nature that is usually associated with new software or technology. The problem is with the existing non-cloud users.
For some, there is this misinformed, irrational fear of the cloud. This is not the white, puffy money-saver the rest of us know it to be. For them, the cloud is this dark gray, scary thing to hide from and hope it passes over. They fear their information is going to be shared or somehow get lost.
Where do companies get this misinformation? “The problem,” according to Steve, “is so many of them say ‘yup I love it, go run it by the IT guy.’” And Forceworks dreads hearing those words. When an IT manager’s primary job is to maintain the company’s servers, and the company decides to switch over to the cloud, the IT manager is pretty much out of a job.
So of course the old school IT guys are going to relay the ‘threat’ of switching to cloud. Sometimes the IT manager simply doesn’t know enough about the technology that makes him obsolete. Other times, they are “flat out misleading people about what they know”
The third barrier is the fact that many companies have spent a large part of their budget on infrastructure and cannot wrap their heads around the thought of spending more money to change it. In time these barriers will fall. The switch to cloud is inevitable and there are sources for that everywhere. As Steve put it, “Cloud has moved from a technical sale to a financial sale. You can save a bunch of money by going to the cloud.” Once companies realize the money and time saved using cloud, such infrastructure will also be obsolete.
Today Forceworks' clientele is growing fast and they are finding more and more ways to integrate specific company solutions into the cloud. They've even gotten the attention of Microsoft themselves. Forceworks utilized Dynamics CRM as a “behind the scenes” tool to provide integration between Outlook and a client’s proprietary line of business application, where CRM is never even seen. This is something Microsoft themselves did not even know was possible.
Because Forceworks have been such cloud activists they have been named 1 of only roughly 300 international cloud accelerator partners. Accredited by Microsoft as an official Microsoft 365 'Cloud Accelerator.' They are also on the verge of Silver CRM online accreditation.
You can find Forceworks right in the middle of South Tampa. Why the Bay area? Because that’s where the clients are; “Where we’re at now, our business model doesn’t target users, it targets business. Tampa’s business community is no different than any other.” As more and more local business make the switch to the Cloud, Forceworks is here making it happen.